Yahoo! Advances Hadoop From Science to the Internet Deployment to Mainstream Business Use

Yahoo! Inc., a leading developer of Apache Hadoop, announced significant enhancements to the open source software, accelerating the potential for enterprise-wide adoption by mainstream businesses. Hadoop is the open source technology at the epicenter of big data and cloud computing, helping companies get value from their data and better manage their businesses. “Hadoop is where science meets big data – it’s the technical underpinning that powers our innovative consumer and advertiser products on the world’s most-advanced digital canvas,” said Blake Irving, Executive Vice President and Chief Product Officer at Yahoo!. “Yahoo!’s cloud and Hadoop make it possible for Yahoo! to rapidly personalize our content and advertising, and deliver highly relevant experiences, while maintaining the trust of our 600 million users.” As Internet usage continues to grow, data proliferates, making it challenging for businesses of all sizes to manage data in secure and useful ways. Yahoo!, one of the largest online companies in the world, initially used Hadoop for applied science projects and has built it into an enterprise-class platform being used across its business to develop increasingly personalized consumer experiences, built on relevance and trust. Hadoop plays a key role in Yahoo!’s popular global home page, Yahoo! Search, Yahoo! Mail, and many more.

“Businesses across all sectors are looking for ways to leverage the vast quantities of data they are accumulating, and Apache Hadoop is an efficient solution for processing data at scale. Hadoop has matured and is now becoming an enterprise-ready cloud computing technology with the addition of Kerberos authentication,” said Melanie Posey, research director at IDC Research. “Now organizations of various sizes can leverage Yahoo!'s Hadoop investment and deployments to run it on their own systems and build out their own Hadoop deployments without starting from scratch on internal science experiments.”